Brew Scan - Unlocking Your Beer
Scan the Label.
Unlock the Beer.
Your beer tells a story. BrewScan helps drinkers discover it.
Every brew has a reason it exists — the ingredients you chose, the process you refined, the people behind it, and the place it comes from. BrewScan lets drinkers uncover that story with a simple scan of the label, right at the moment they’re holding your beer.
Turn your bottle or can into a doorway.
When someone scans your label, they don’t just see a website:
- They step into your world.
- See the story behind the beer.
- Learn the brewery behind the brand.
- Feel the passion behind every pour.Brew scan makes drinkers aware of what makes your beer special, whether they’re enjoying it in a pub, at home, or discovering it for the first time in a shop.
Let your beer talk
- Tell its story — ingredients, style, inspiration, and tasting notes- Introduce your brewery — who you are and why you brew- Guide drinkers — to your socials, shop, taproom, or next release- Create a deeper connection — beyond the first sip- All from a scan of the label.No apps. No barriers. Just curiosity and connection.
From label to store.
Drinkers love your beer.
BrewScan helps them find more of it.
A scan doesn’t have to stop at the story. BrewScan can gently guide drinkers from the beer in their hand to where they can buy it again.Whether that’s:- Your Online Shop- Your Social Media Store- Whats App Group- Google (Maps) ProfileBrewScan creates a natural next step — while the beer is still fresh in their mind.
Endless
Possibilities
A single QR code can open up an unlimited number of possibilities. From telling the story behind a beer, to linking drinkers to your shop, socials, events, or latest releases — what it unlocks can grow and change over time, just like your brewery.
Just
One Code
The same QR code can be used throughout the entire life of a beer. You never need to replace labels or reprint artwork. Simply update where the code leads, allowing the experience to evolve over time while the beer and QR code stays exactly the same.
Meaningful
Insights
See how drinkers interact with your beers. Discover where scans happen, which beers spark the most interest, how people are engaging. Scans become meaningful, helping you make informed decisions about future releases, marketing, and growth.
Ways Breweries Can Use QR Codes
Dynamic
Dynamic QR codes let your beer keep evolving after the label is printed. Instead of being locked to one link forever, you can change where the code leads at any time. That means one label can support new releases, updated stories, fresh offers, and future ideas — without reprinting a single thing. One code, millions of possibilities, never needing to print a different code.
Geo Locating
Geo locating QR codes can show where and how drinkers have discovered your beer. Each scan can reveal a location, helping you see who engages the most. Over time, these insights highlight your reach and opportunity, guiding smarter decisions around distribution, events, releases, and marketing, without guessing, assumptions, spreadsheets, or complexity.
Scan Stats
BrewScan stats brings your beers to life beyond the pour. See which labels spark curiosity, when drinkers engage, and how interest builds over time. These patterns reveal what truly connects with people, helping you shape future releases, refine storytelling, and focus energy where your beers naturally create excitement. Then engage further with Google Analytics.
Evolution Bar to QR
Traditional barcodes have done their job, but they were built for a simpler time. From 2027, they’ll begin to be phased out as QR codes reshape how retail works. For breweries, becoming an early adopter unlocks new ways to engage drinkers, tell stories, sell directly, and educate customers far beyond the shelf.
By adding QR codes to your beers, you’re no longer asking drinkers to search social media or type long web addresses. A simple scan with their phone opens the door to your brewery instantly. For those wanting to go further, the same technology behind bank cards — allow drinkers to tap or scan to engage.
Starter
Starting From £25
Per Month
- 1 Dynamic QR Code -The Starter Plan is designed for breweries who want to take their first step into QR-powered engagement without changing their existing labels or workflows.You’ll receive dynamic QR code stickers that can be applied to bottles or cans, linking customers directly to beer information, social links, or your online presence. Each scan is tracked, giving you simple, easy-to-understand insights into how customers interact with your beers.This plan is ideal for small breweries or limited releases looking to test the power of QR codes and start collecting meaningful scan data.Perfect for:
New adopters, pilot runs, and breweries exploring QR engagement for the first time.
Growth
Starting From £49
Per Month
- 5 Dynamic QR Codes -The Growth Plan includes everything in the Starter Plan, plus…More QR codes, more flexibility, and tools to help you grow awareness and interaction across a wider beer range.In addition to dynamic QR codes and scan tracking, the Growth Plan unlocks enhanced analytics, giving you clearer visibility on where and when your beers are being scanned. This allows you to better understand customer behaviour, distribution reach, and engagement trends.This plan is built for breweries expanding their range or wanting clearer insight into how different beers perform in the wild.Perfect for:
Growing breweries, multiple beers, and teams who want clearer data to guide decisions.
Pro
Starting From £149
Per Month
- 25 Dynamic QR Codes -The Pro Plan includes everything in the Growth Plan, plus…Detailed reporting, and powerful insights designed for breweries operating at scale.With the Pro Plan, BrewScan becomes a strategic tool – not just a QR code. You’ll gain access to rich scan data, location trends, and performance insights that help demonstrate ROI, assist with marketing activity, and support distribution conversations.The Pro Plan is built for breweries that want to fully understand how their beers move, engage, and perform beyond the taproom.If you need more than 25 QR codes, please reach out to us.Perfect for:
Established breweries, wide distribution, and data-driven growth.
Message Us
Got a question or curious to learn more? Drop us a message and start the conversation. Whether you’re exploring ideas, planning a launch, or just want to see how BrewScan could work for your brewery, we’re happy to chat and help you discover what’s possible.
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